Car Salesman Tactics to be Aware of Beyond Just Buying Cars
These are tactics or tricks that car salespeople use to persuade or manipulate you into buying in a negative way that doesn’t benefit. These methods are also used in sales outside of cars.
The "limited time" or "one-time offer": This is when the salesperson tells you that the deal they are offering is only available for a short time and that you need to act now to get it. This is meant to create a sense of urgency and pressure you into making a decision.
The "bait and switch": This is when the salesperson shows you a car that you are interested in, but then tries to sell you a different, more expensive car once you are at the dealership.
The "high-pressure sell": Some salespeople may try to pressure you into making a decision by using aggressive or confrontational tactics, such as interrupting you or using strong language.
The "finance manager": After you agree to buy a car, the salesperson may introduce you to the finance manager, who will try to sell you additional products or services, such as extended warranties or gap insurance. These products can be expensive and may not be necessary.
The "hidden fee": Some salespeople may try to add on hidden fees or charges to the price of the car. Be sure to carefully review any paperwork and ask about any fees that you do not understand.
The “low stock trick”: This trick involves telling customers that there is only one unit left at a discounted price or limited time offer and that it will soon be gone forever! This tactic puts pressure on customers as they feel like they have no other option but to purchase now or miss out on a great deal forever! It also creates urgency which makes customers think they need to act quickly in order to get the best deal possible.
Keep reading with a 7-day free trial
Subscribe to The Tradecraft Guide to keep reading this post and get 7 days of free access to the full post archives.